I drove past a funeral home yesterday. It’s on a busy crowded highway. Someone had the idea to put a flashing LED sign out front. Even better, the message on the screen was a cute sunshine guy with sunglasses saying, “Get Checked for Skin Cancer”. That might have worked for a Dermatologist Office….but a funeral home?
It almost felt like a threat. Were they really saying, “Get Checked, or You’ll End Up Here.” Remember, I was driving down a highway. All most people would have seen is; Funeral Home-Sun-Cancer. Do you think that’s the message they wanted to share?
Perhaps more appropriate would have been to ditch the blinking sign and install a beautiful water feature or butterfly garden in plain sight. Label it and market it appropriately. What’s appropriate for your product or service?
Remember, it’s not just the message that needs to be appropriate. If the delivery vehicle is inappropriate, your message will either be missed, or worse yet, misinterpreted.
-Arrick
arrick@arrickdesign.com
