Take a look at this logo. Yeah, I know…pretty cool, huh? No really, did you know that there’s a story behind it?
Sure, it’s a palm leaf…but why? Chad Meacham actually brought this concept to the table. He told me that in his line of business, spirituality is on the surface and the palm leaf has several religious references. It is also globally symbolic of Victory, which is also appropriate.
“What’s with the square?” – The architecture of Mr. Meacham’s facility is based around a square motif. This is a very nice building that definitely stands out in his small town. The square in this logo is a window.
But wait…there’s more. Is there a light on in the window? What does a light mean to you in this context? Did the colors make you feel calm? Do you see an Angel’s wings?
Let’s talk type. MEACHAM is big, “Funeral Service” is little. No body “likes” the word Funeral. Isn’t “MEACHAM” the only thing that differentiates this one from all the other Funeral Homes?
I ask this question: “What’s the story behind your logo?” If you don’t have an answer that you’re proud to share, we should create one together.
-Arrick
arrick@arrickdesign.com
Very insightful!