I drove past a funeral home yesterday. It’s on a busy crowded highway. Someone had the idea to put a flashing LED sign out front. Even better, the message on the screen was a cute sunshine guy with sunglasses saying, “Get Checked for Skin Cancer”. That might have worked for a Dermatologist Office….but a funeral [...]
Archive for May, 2008
Appropriate media.
Posted in Business, Design on May 6, 2008 | Leave a Comment »
“Do you like the new Starbucks retro logo?”
Posted in Business, Coffee, Design on May 6, 2008 | Leave a Comment »
I saw this question online and couldn’t resist. The word “like” is so vague. As a marketer, I’m trained to flush my own opinions aside to ask, “Why did they do that?”. You see, branding isn’t based on likes or dislikes. It’s a systematic process that builds the big picture.
I can tell you what I [...]
What’s the story behind your logo?
Posted in Business, Design on May 5, 2008 | 1 Comment »
Take a look at this logo. Yeah, I know…pretty cool, huh? No really, did you know that there’s a story behind it?
Sure, it’s a palm leaf…but why? Chad Meacham actually brought this concept to the table. He told me that in his line of business, spirituality is on the surface and the palm leaf has [...]
Welcome to my blog!
Posted in Uncategorized on May 1, 2008 | Leave a Comment »
I’ll be writing words about topics that are important to me. I expect this to center around interests such as:
Graphic Design
Business & Marketing
Sales & Motivation
Photography
Art & Music
The Environment
Family Fun
I hope you enjoy and look forward to your comments!
-Arrick
